ATVI: Cowen Sees Guitar Hero Flop

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October 26, 2009

Random Feed wrote an interesting post today on
Here’s a quick excerpt
Activision-Blizzard’s ( ATVI ) “Guitar Hero” game is not living up to expectations, notes Cowen & Co. analyst Douglas Creutz in a note to clients this morning in which he nevertheless maintains an “Outperform” rating on the stock. Based on sales so far of 500,000 units for “Guitar Hero 5,” which went on sale Sept. 1 , Creutz estimates the title will sell only 1.5 million units in its first year of release, well below his expectation of 4.7 million units. Creutz doesn’t offer any theories

Read the rest of this great post here

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